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Score Card for MLA

  • MSA: a great success story?!?

    • Launched in 1998 by MLA, and heralded by MLA in 2016 as being a great success.
    • Two of the strategic imperatives of the 1996 strategic Meat Industry Strategic plan (MISP).
    • Supply consistent product to consumers; accurately describe palatability consumers?!?
    • Business plan for the beef industry to remain viable over the longer term without continuous downsizing, the rate of decline in per capita consumption must be arrested.
    • 99% of MSA beef, purchased randomly at retail, and subject to MSA consumer testing protocol passes MSA minimum criteria annually. This does not happen!
    • Not so long ago MSA had 18 different grades; is this still the case? Whatever, there is a vast variation within MSA.
    • By 2004 nobody was adopting MSA as the system was simply too good. So the whole system was pulled apart leaving a shell of what it was. (Originally it stopped poor quality beef masquerading as prime beef)
    • After 2004 DNA testing was gone, independent graders gone, star system 3, 4, 5, also 30 months are all gone leaving the whole system unable to make any guarantees. Surely this defeats the whole purpose of MSA!
    • In 2007 MLA conducted an independent audit into MLA and found MSA had swallowed up $200 million. However we were told for every dollar spent we had multiple return up to $25 for every dollar spent?

MSA consumption forecast real

  • Since 1998 chicken has gone from 29kg in 2000 up to 47kg in 2016 beef 39kgs in 1998 beef was has dropped to 27.5 kg in 2016, MLA say they have arrested the slide, in the fullness of time I’m sure we’ll all see.
  • The MLA is very keen and pays huge amounts of money to guest celebrities to attract producers to their shindigs. Would it be possible that they invite ‘Pauline’ along to ask “PLEASE EXPLAIN?”
    • MLA has been quick to point to any increase in domestic prices of beef as a success for their marketing. Could it be possible that we are pricing consumers out of a most important market?
    • Shopping at supermarket: boneless legs of pork $8 a kilogram, leg of lamb $10 a kilogram, chicken $4 a kilogram, porterhouse steak $33 a kilogram or 3 pieces in excess of $20. Well in excess of the price of a full chicken, or a leg of lamb or a full leg of pork. Could it be possible that most people on a budget would buy chicken, pork, lamb?
  • MLA had pushed producers into systems like LPA, NLIS which are great for processors; however producers always end up paying.
  • Despite the fact that we have a free-trade agreement with Japan 30% tariff whereas the US is charged 38%.
    • Despite the extra tariff the US continues to slice us up and we are continuing to lose market share in China and the US, in the case of our most valuable export market US our exports have gone back by 40% and Brazil with all their with FMD problems are taking  market share off Australia in both US and China.
  • We are continually told Australia’s market edge relies on food safety, however this comes at a cost, we are told it costs twice as much to process the beef carcass in Australia as it does in the US and up to 2.7 times in Brazil.
  • What nobody tells you is that US have independent graders, and in Australia the trim is much more severe and producers don’t get a share of by-products.
  • US with BSE, Brazil with FMD and now Australian producers sit back and watch as these countries with no LPA, NLIS trace back system continue to gain more share of export markets. The simple fact is Australian producers are the most heavily regulated and this takes extra dollars.
  • In 2011, live trade to Indonesia was stopped after a four Corners program showed terrible cruelty; it seems months before MLA were aware of the problems.
  • When the live shipping problem struck MLA decided it was too hot to handle, and promptly handed it back to cattle Council, who as we all know are underfunded and under-manned. They simply were left to carry the can.
  • We note people talk about not being able to use statutory levies for political purposes, however both CCA and SMC receive a large slice of their income from MLA.
    • Blind Freddie can see income from MLA compromises their ability to oversee the expenditure that producers invest through a statutory levy into the MLA.

Until producers can get a body that is sufficiently funded to have the where for all to oversee MLA as a service provider producers will continue to suffer.


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